When was the last time you were excited about going to a webinar? I have signed up for more webinars than I can count and about 5 minutes before each of them I find I am wrapped up in other things that I decide are more pressing. But what if it was not a webinar you were invited to, but a showcase?

A few times a year, the Alterity team rolls out enhancements to our learning portal. We send a few emails and then hold a webinar to show what we will be releasing. But this time I was not excited about holding yet another webinar. I decided we needed to change it up. We would hold a showcase instead. While it would feature essentially the same content, I wanted it to feel fresh and new.

How is a showcase different? I asked each member of the client support team to present their favorite enhancement. This meant that it was not just me talking for the entire time, it also gave the team a chance to flex their presentation skills and demonstrate their expertise.

The new format also allowed the team to inject their personal style. The team member who always enjoys showcasing new virtual backgrounds found us a fun red curtain spotlight image, so we were all coordinated with the showcase theme. I also had each person introduce themselves with the information they planned to share.

So, did this simple wording change work? Yes! We had the largest registration ever. We also had requests for the recording, even from those who attended.

Sometimes it’s as simple as how you word things from the beginning. Do you want to hold a training session or a technology showcase? Feel free to get a little creative! It’s amazing how a few simple word changes can grab someone’s attention.

 Author: Molly Wolfe, Director of Learning Development and Client Support