Generative artificial intelligence (GenAI) is emerging as a transformative force. However, many businesses are struggling to get their GenAI initiatives off the ground. They know they need to get started, but are unsure how to do it responsibly and effectively. Let’s break down some practical steps to help your business successfully implement GenAI.
1. Understand the Technology
There’s a lot of noise around GenAI. Before diving into implementation, it’s crucial to understand what it is and how it can benefit your business. GenAI creates new content—text, images, audio—based on patterns learned from existing data. General tools like Microsoft’s Copilot and ChatGPT are popular, but there are also industry-specific tools being developed to support more tailored use cases in areas like healthcare, finance, retail, manufacturing, and beyond.
2. Set Clear Objectives
Define what you aim to achieve with GenAI. Whether it’s improving operational efficiency, reducing costs, enhancing customer experiences, or accelerating innovation, clear objectives will guide your implementation strategy. Engage key stakeholders to identify your organization’s biggest challenges and how GenAI can help address them.
3. Know Your Organization’s Ethical Guidelines for AI Use
Every organization must align GenAI initiatives with relevant legal, regulatory, and ethical standards. Consider industry regulations, client requirements, internal compliance policies, and any regional or global laws impacting AI adoption. Responsible AI use starts with a firm understanding of your obligations.
4. Develop a Robust AI Governance Framework
Consider where your data resides and how it’s governed. Establish clear policies for AI usage, development, and data management. Your governance framework should include measures to protect sensitive information, mitigate risk, and ensure compliance with data privacy laws and security standards.
5. Provide Ongoing Training
This is where the momentum builds. Educate and engage your workforce on your GenAI initiatives and how they impact their day-to-day work. Offer ongoing training, communication, and support that includes discussions around ethical AI use, potential biases, system limitations, and the importance of human oversight (“Humans in the Loop”). Keeping your team informed and confident is key to adoption and success.
6. Commit to the Journey, Learn, and Build on Successes
Getting GenAI right requires long-term commitment. Success won’t happen overnight, but the value is well worth the effort. Monitor your GenAI tools regularly for performance, accuracy, and ethical compliance. Stay flexible and make adjustments as needed to align with evolving standards and business goals. Celebrate wins, share success stories, and use them to build momentum. For tips on evaluating performance, check out our article “Measuring the ROI of GenAI.”
Conclusion
GenAI is not a passing trend—it’s a new way of working. But its adoption must be deliberate and aligned with ethical and operational goals. Implementing GenAI may seem daunting, but with a clear roadmap and a commitment to responsible practices, it can deliver significant, measurable benefits.
Alterity can help. Whether you’re just beginning your GenAI journey or looking to optimize current efforts, we offer customized solutions to support every stage of implementation. From governance strategy to hands-on training, we ensure your GenAI adoption is both effective and compliant.
Reach out today to explore how we can partner with you to elevate your organization through responsible and impactful GenAI integration.

About the Author
Kenny Leckie
Alterity | Senior Technology & Change
Management Consultant
In his role as Senior Technology and Change Management Consultant, Kenny provides thought leadership and consulting to organizations in areas of information security/cybersecurity awareness, change management, user adoption, adult learning, employee engagement, professional development, and business strategy. He also works with clients to develop and deploy customized programs with an emphasis on user adoption and increased return on investment. Kenny is a Prosci Certified Change Practitioner, a Certified Technical Trainer and has earned the trust of organizations across the US, Canada, The UK, Europe and Australia.
Kenny has more than thirty years of combined experience as an business Chief Information Officer, Manager of Support & Training, and now consultant providing him with a unique point of view and understanding of the challenges of introducing change in organizations. He combines his years of experience with a strategic approach to help clients implement programs that allows focus on the business while minimizing risk to confidential, protected, and sensitive information. Kenny is an author and speaker and a winner of ILTA’s 2018 Innovative Consultant of the Year.