Introducing Alterity |
Our Background & Mission

potential from within.

Our Background & Mission

potential from within.

Who We Are

About Us

Alterity means the state of being other or different, and we take pride in serving as the differentiator that sets your business and your people apart. With a proven track record of success, a stacked team of experienced consultants and trainers, and a wide-ranging catalog of learning programs and tools, we develop people that help organizations succeed. We empower individuals to maximize their potential and thrive in their roles through:

A Woman-Owned Company

Our Background

Alterity is a 100% women-owned company, certified as a Women Business Enterprise (WBE) by the Women’s Business Council – Southwest and as a HUB by the State of Texas. Our president, Gina Buser, was honored as Woman Business Owner of the Year by the Dallas-Fort Worth chapter of the National Association of Women Business Owners.

Our renowned Alterity Security Awareness Program is built on the foundation of Traveling Coaches OnGuard®, a proven security awareness program trusted by tens of thousands of lawyers and law firms worldwide.

Recognized by the International Legal Technology Association as Innovative Solution Provider of the Year, Thought Leader of the Year, and Innovative Consultant of the Year, Traveling Coaches stands as the premier provider of law firm information security, user adoption, and technology training services in North America.

Three Principles

Our Purpose

The purpose of Alterity can be summed up with three principles:

As a trusted industry leader, our commitment to empowering, educating, and elevating employees remains unwavering. We believe that a culture of learning ensures every individual has an opportunity to grow and flourish. Join us and unlock your organization’s full potential.

What we strive for

Our Values

At Alterity, we firmly believe that our core values serve as a guide for our unwavering commitment to empower, educate, and elevate our valued clients.

Be Humbly


Experience Joy
& Passion



Executive Team

Gina Buser
CEO and Founder
Tyrel Gear
Director of Sales
Dave Seligsohn
General Manager
Molly Wolfe
Director Learning Dev. and Client Support
Kellie Chandler
Project Manager & Talent Manager
Beth Clements
Executive Coordinator
Becky De Luna
Senior Training Specialist
Rachel Eretz-Kedosha
Team Lead, Client Success
Reign Fields
Account Executive
Centavia Hooker
Client Success Manager
Jaimes Lee
Learning Development Specialist
Tisha Whitaker
Client Success Manager
Jeff Winget
Accounting Manager

Our Team

Serving in the Community
Give Go Do

Generosity is deeply ingrained in our core values. We firmly believe that it is both an honor and a duty to share our talents, time, and resources for the betterment of others. To actively demonstrate this core belief, we have established an annual company goal, urging our team members to “Give. Go. Do.” during both their work hours and personal time. As a result, our passionate employees collectively donate well over 1,500 service hours per year. By partnering with numerous local and global charities alongside our colleagues at Traveling Coaches, we have successfully influenced over $400,000 in monetary donations. Together, we create positive change and impact countless lives.

We support organizations such as the American Cancer Society, Habitat for Humanity, Make-A-Wish, North Texas Food Bank, Salvation Army, and many others.