Alterity means the state of being other or different, and we take pride in being the differentiator for your business and your people. Our team of award-winning consultants, instructional designers and change managers are dedicated to bringing about lifelong behavioral changes that impact your bottom line, including:

about
  • 01Onboarding strategies to get your people started on the right path
  • 02Employee engagement approaches to make your people more fulfilled in their work
  • 03Learning plans to increase adoption when there are changes in technologies, policies and procedures

Our Background

Alterity is a 100% women-owned company. We are a certified Women Business Enterprise (WBE) by the Women’s Business Council – Southwest and a certified HUB by the State of Texas. Our president, Gina Buser, was named Woman Business Owner of the Year by the Dallas-Fort Worth chapter of the National Association of Women Business Owners.  

The Alterity Security Awareness Program is based on Traveling Coaches OnGuard®, the security awareness program used by tens of thousands of lawyers and law firms all over the world. Recognized by the International Legal Technology Association as Innovative Solution Provider of the Year, Thought Leader of the Year, and Innovative Consultant of the Year, Traveling Coaches is the oldest and largest provider of law firm information security, user adoption and technology training services.

Women Owned BusinessWOB

Women Owned Small Business (WOSB)
Historically Underutilized Business (HUB)

Our Team

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    Gina Buser

    CEO and Founder

    Gina Buser

    CEO and Founder

    Gina helps organizations all over the world increase performance, develop talent, build skills and competencies, implement change, and influence behavior.

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    Cindy Mitchell

    Director of Product Development

    Cindy Mitchell

    Director of Product Development

    Cindy leverages over 20 years of experience in adult learning to introduce a wide range of industries to cutting-edge solutions used by Fortune 500 companies and Am Law 100 law firms.

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    Kristy Nowell

    Manager of Marketing & Communications

    Kristy Nowell

    Manager of Marketing & Communications

    Kristy has over 15 years of experience developing and executing marketing and communications strategies for organizations’ large-scale business and technology initiatives.