About Us

Alterity means the state of being other or different, and we take pride in being the differentiator for your business and your people. Our team of award-winning consultants, instructional designers and change managers are dedicated to bringing about lifelong behavioral changes that impact your bottom line, including:

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01Onboarding strategies to get your people started on the right path
02Employee engagement approaches to make your people more fulfilled in their work
03Learning plans to increase adoption when there are changes in technologies, policies and procedures

Our Background

Alterity is a 100% women-owned company. We are a certified Women Business Enterprise (WBE) by the Women’s Business Council – Southwest and a certified HUB by the State of Texas. Our president, Gina Buser, was named Woman Business Owner of the Year by the Dallas-Fort Worth chapter of the National Association of Women Business Owners.

The Alterity Security Awareness Program is based on Traveling Coaches OnGuard®, the security awareness program used by tens of thousands of lawyers and law firms all over the world. Recognized by the International Legal Technology Association as Innovative Solution Provider of the Year, Thought Leader of the Year, and Innovative Consultant of the Year, Traveling Coaches is the oldest and largest provider of law firm information security, user adoption and technology training services.

WBE_Seal_1Women Owned

Women Owned Small Business (WOSB)
Historically Underutilized Business (HUB)

Our Leadership Team

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Gina Buser

CEO and Founder

Gina Buser

CEO and Founder

Gina helps organizations all over the world increase performance, develop talent, build skills and competencies, implement change, and influence behavior.

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Cindy Mitchell

Director of Product Development

Cindy Mitchell

Director of Product Development

Cindy leverages over 20 years of experience in adult learning to introduce a wide range of industries to cutting-edge solutions used by Fortune 500 companies and Am Law 100 law firms.

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Frank Barnard

Director of Operations and & Client Services

Frank Barnard

Director of Operations and Client Servicess

Frank is responsible for ensuring excellence in the delivery of all client services, from project management and training to floor support and applications consulting. He works closely with Alterity’s team of directors and principals to align our operations with our core values to maximize client service excellence. .